Olivia Tull
FOUNDER + Creative Director
Olivia started Sourdough Social in 2018 after 8+ years in digital marketing with a focus on luxury hospitality. Over her career, she has worked with brands such as The Ritz-Carlton, Loews Hotels, Marriott International, 3 NFL teams, a notable theme park, and a prime-time sports broadcast network. Olivia has a passion for what she’s coined as “interactive digital marketing,” believing that social media is the key to true connection with customers. She’s wild about traveling, spending time with her husband, dog and cat, and finding the best bread in whatever town she finds herself in (don’t worry, the name of the business is about more than just her love of bread… mostly).
Katrina Drabeck
Account manager
Katrina is an expert in all things content, with a specific focus in UGC (or user-generated content). Katrina keeps each of our accounts in her sights, creating and curating content for travel, housing and experience clients. Kat has been with the Sourdough Social team since 2019, gallantly guiding our clients through the pandemic. Her expertise spans beyond the walls of social media, with a background in virtual assisting in a variety of industries. When she isn’t working her butt off for multiple clients, she is traveling around the states in a kickass RV with her partner, exploring a ghost town, or finding adventure in the wilderness.